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Breaking The Three Laws
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    Breaking the Three Laws is dedicated to discussing technically challenging ASIC prototyping problems and sharing solutions.
  • About the Author

    Michael (Mick) Posner joined Synopsys in 1994 and is currently Director of Product Marketing for Synopsys' DesignWare USB Solutions. Previously, he was the Director of Product Marketing for Physical (FPGA-based) Prototyping and has held various product marketing, technical marketing manager and application consultant positions at Synopsys. He holds a Bachelor Degree in Electronic and Computer Engineering from the University of Brighton, England.

Reducing Risk with Pre-Silicon Demonstrations

Posted by Michael Posner on January 17th, 2014

This week’s blog is going to show you how FPGA-based prototyping delivers a whole new level of WOW factor to a new product introduction. Oh, and this also sends a message of reduced risk to the prospect customer. OK, so here we go, recently Synopsys announced the industry’s first USB Superspeed 3.1 10 Gb/s platform to platform, host to device, data transfer demonstration. Here is a link to the news release.


It’s one thing to make claims in paper but delivering a real demonstration of the capability adds a whole level of credibility to the data being presented. Here are the set of videos of the real demonstrations of USB 10G transfers

 The Synopsys HAPS and DesignWare IP was also used by the USB-IF to demonstrate the new USB Superspeed 3.1 10Gb/s capability:  http://www.anandtech.com/show/7652/usbif-updates-us-on-type-c-connector-demonstrates-usb-superspeed-31-transfers


I’ve mentioned this in a couple of my blogs that in addition to FPGA-based prototypes being used for early software development, HW/SW integration, System validation they are the single best pre-silicon method to demonstrate new product capabilities to your prospect customers. Seeing the product in action is far more credible and valuable than simply reading a product pitch or spec sheet. A real pre-silicon demonstration leaves the prospect customer with a feeling of reduced risk with your new product as they just saw it and played with it. (it feels far more real) The same demonstration platforms can also be delivered to the prospect customer enabling a more complete evaluation or for early software development of applications that will sit on top of this new product.

Are you using FPGA-based prototypes to deliver pre-silicon demonstrations?

Also, did you like this shorter blog or my longer more in-depth blogs which I did the last couple of times?

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