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Absolute Power
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    Cary Chin is Director of Technical Marketing at Synopsys. His background at Synopsys is in R&D where he has managed the Power Compiler, Primepower, PrimeTime PX, and DC-FPGA products.

    Cary is a member of the Solutions Marketing Group, and focuses on the Synopsys Eclypse Low Power Solution.

Green with Efficiency

Posted by Cary Chin on June 11th, 2010

This blog originally posted on the Low Power Engineering Community 11/12/09.  http://chipdesignmag.com/lpd/absolute-power

As we’ve all pretty much made the jump into “low power design” in the electronics industry over the last few years, I’d like to think a bit about where we’ve been and where we’re headed.  When we started this journey with clock gating and then multi-threshold design, the predominant goal for low power design was to achieve reasonable battery life for then-emerging battery powered devices like laptops, cellular phones, and early digital cameras. 

Today, the much ballyhooed “convergence” has happened – my smart phone (the one with the “GS” at the end) is a reasonable substitute for 90% of my telephone needs, 80% of my GPS needs, 80% of my electronic communications needs, 50% of my photography needs, 50% of my computing needs (including gaming), and maybe 20% of my video needs.   A single device that does all this, that I can carry in my pocket, and lasts though the day (well, sort-of) without a recharge?  Incredible!  And even more incredibly, my “vacation travel pack” of electronics, which just a couple of years ago looked like: phone, iPod, DS, Palm organizer, camera, video camera, laptop, games, DVD’s, tapes, batteries, and many, many chargers, has in many cases turned into: just my phone!  Nice.

Today’s mantra for low power is evolving into our larger call for efficiency – from saving the planet to saving the country to saving space in my pocket.  Power considerations in electronic design today are just as likely to be for efficiency in server farms and network infrastructure in the “cloud” as for the continuous need for extending battery life on our precious mobile devices.  The global green movement is starting to change the old American adage from “more is better” to “enough is enough.”   Our push for convergence is a big part of the solution – just the landfill savings in old batteries and chargers must be enormous!

My only complaint is that my wallet still takes the same amount of space in my pocket that it always has – and it’s the last thing I carry in addition to my phone.  To all you app developers out there – it’s time we finally made wallets obsolete!  Is there an app for that??

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